When you check out the content of Kevin Curry, you notice that he is a vital and healthy man. However, this was not always the case. Kevin’s quest for optimal health and vitality started when he saw himself in a photograph on Facebook one day. He got confronted with his excess weight which, in combination with his health issues, led to him taking action.
He started reading books on weight loss, a healthy lifestyle, and the right workouts. He shared his journey to a healthier life with the rest of the world via the platform FitMenCook, which now has over a million online followers. This online reach is quite an achievement on its own, given that there are many competitors, who also create content on health, nutrition, and exercise. What makes the content of Kevin stand out? We took a closer look at his work and found a few lessons that might be useful for all other creators.
#1 Choose a specific niche within a broad category of interest
“Commit to a niche; try to stop being everything to everyone.” - Andrew Davis
The advice, tips, and tricks that Kevin Curry shares on his platform can be followed by basically anyone. Nevertheless, Kevin has made a distinct choice to focus on a specific market within the health industry. His content is all about low-budget, easy and healthy meals in combination with accessible and feasible workouts.
The internet is packed with healthy recipes, but sometimes these recipes include various expensive ingredients that can sum up to a costly meal, which is why Kevin decided to focus on low-budget alternatives. When he started to implement his healthier lifestyle, he had a limited budget himself. This drove him to look for easy solutions for people with the same financial limitations who wish to change their way of life as well.
By focusing on a niche market, you increase the chance that specific groups of people feel addressed and drawn to your content. When you try to target too many groups, you risk that you will engage in too many diverging activities, which will hold you from making a significant impact within a specific target group. That’s why we recommend creators to decide how they can focus their content on a specific target group.
#2 Offer your content in various ways
In addition to assisting a specific target group, Kevin Curry also offers his content in another effective way. His platform FitMenCook can not only be found on Social Media, but he also has a website on which you can find his blog, inspiration, and cooking videos. He also wrote two books and developed a mobile app to assist his followers more effectively. This is an important element when you wish to create a brand and name for yourself as a content creator. Social Media can open a lot of doors for many creators, but try not to stick to Social Media only. There are different options and platforms that can elevate your work and take your career, as a content creator, to the next level.
#3 Offer Programs
By offering his content in multiple ways, Kevin Curry ensures that he is seen by many people, but there is something else that he does which can be very beneficial when you want to create a bond with your followers. In addition to his standard content, he creates and develops challenges and extra programs. Every year there are multiple dates on which one of his weight loss challenges starts. Many of the online participants feel inspired and motivated by Kevin Curry and others who partake in the challenge as well. The challenges designed by Kevin are very diverse, for example, smoothie detox challenges, workout challenges and programs to assist you in adopting a healthier lifestyle.
Implementing and offering similar programs can bring you, as a content creator, closer to your online followers and gives you a significant role in their lives. It is for this reason that we recommend creators to think of ways to design programs that can be offered to your followers. In case you need some help to get started with this, Uhmi would be more than happy to assist.
Focus, the use of multiple platforms, and offering exclusive programs. We believe that a healthy mix of these three elements can help you to distinguish your work as a content creator. Are you interesting to find out what Uhmi can do for you and how we can help you offer your content? Contact us for more information and we would be happy to help you out.